MARKET RESEARCH

Qualitative
RGT SMART has experience in the entire process regarding qualitative research. From initial conceptualisation of the research project through to data collection instruments, focus group venues and analysis and interpretation of the data. Techniques include focus groups, in depth interviews, Delphi techniques and participant observation.

Quantitative
RGT SMART has experience in the entire process regarding quantitative research. Data collection methods include Online, Email, SMS, Computer Aided Telephonic, Face to Face. World class systems developed through the years allow RGT SMART to efficiently conduct quantitative research project with the lowest margin of error.

CONSULTING SUPPORT

Strategic Planning
RGT SMART incorporates all of the acquired knowledge over the years to provide a consultative approach to each and every project. We believeStrategic planning is a management tool for organizing the present on the basis of the projections of the desired future.

Product Planning and New Product Development/ Distribution Strategies
High level decision support for new product entries into a variety of markets by utilising experience, statistics and a variety of research methodologies.

Training and Knowledge Transfer Support
Highly qualified facilitators presenting a variety of courses on the RGT SMART product line. The training courses are customised to meet client specifications and will empower each clients to do analysis independently.

Property Location Studies
A systematic and scientific approach to company representation and appropriate investment. This involves determining how many customers your company can profitably support in the area based on: Current/ expected market share and penetration; competitive profile and demographic profile of the identified licensing districts; demographic and geographic profiles of the EXISTING clients and Absorption Factors

Vehicle Clinics Static/ Dynamic
After launching a new vehicle onto the market some of our clients evaluate customer experiences to determine improvements and refinements that can be made to follow-up models. Vehicle clinics are also conducted pre launch of the vehicle in the market place. Areas of evaluation include: Specifications, pricing, interior, exterior, features, performance and brand perception.

INDUSTRY MONITORS

Motor Industry Forecast
Thorough forecast by brand, model and derivative is done using the NAAMSA segments as a base. Seasonality and industry expertise form a considerable part of the forecast.

Demand Price Forecast
A report providing a full comparative analysis on all vehicle price shifts per segment within the South African motor industry. The report is supplemented by illustrated graphs which is perfectly suitable for top line corporate presentations.

Business Confidence Indicator
Constant Monthly, Quarterly, Bi-annual and Annual research being conducted for major Finance Houses and Motor Manufacturers regarding customer satisfaction levels and benchmarking of the trends within the market. This enables immediate corrective action to be taken with specific problem areas noted.

Market Potential Assessment
Studies to determine the social impact of a major investment in Nelson Mandela Bay (Port Elizabeth, Uitenhage and Despatch). This included incorporating a casino as part of a Waterfront Development at the Port Elizabeth Harbour. The objective of this study was to determine the social impact of a major investment in Nelson Mandela Bay (Port Elizabeth, Uitenhage and Despatch).

National Labour Rate Monitor
An annual publication – in interactive electronic format – that allows subscribers to accurately monitor and track retail. Service and warranty labour rates by region, city, manufacturer and dealer group.